4. Conference Employer Branding

CREATE, COMMUNICATE AND MEASURE AUTHENTIC EMPLOYER BRANDS
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label
Tagung
date_range
05. & 06. Nov 2019
access_time
2 Tage
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Quadriga Forum, Berlin
language
englisch
business

Create an employer brand that resonates with job seekers and your employees and truly reflects your corporate values! Join us at the 4th Employer Branding Conference in Berlin. You will get the chance to:

  • Learn about employer branding strategies in three modules: Building an employer brand, communicating and measuring it
  • Network with international colleagues and experts in this field
  • Benefit from hands-on-advice presented by our speakers

12+ speakers | Workshops, best practice and spotlights | Different branches and companies | Networking with peers and experts

++++++ Topics ++++++

Building an authentic employer brand

  • Create a brand that resonates
  • Identify corporate values

Communicate your benefits

  • Engage your employees
  • Attract potential candidates

Measuring its impact

  • Understand the value of employee surveys
  • Learn about KPIs
  • Understand how your employer brand resonates with potential candidates

++++++ Formats ++++++

Best cases – Get inspired by innovative case studies, thought-provoking campaigns and new approaches to employer branding.

Question Wall – What are your questions for today? Write them down and we will find the answers.

The solution room – Bring us your problems! In small groups, we will discuss your individual challenges and find solutions for your employer branding strategy.

Workshops – Our interactive sessions help you explore new aspects of employer branding, with practical advice from our experts.

Please have a look at our online broshure below:

access_time 09:00
Open doors
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access_time 10:00-10:10
Opening remarks
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access_time 10:10-10:30
Networking activity
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access_time 10:30-11:10

Talk will cover;

  • The highs and lows of employer brand development
  • Research, and finding your white space
  • My best friend at work
  • How to engage your execs, and launch inside and out with big impact
  • Mindset and measurement
Global Director of Resourcing & Employer Brand
GVC
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access_time 11:10-11:30
Coffee Break
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MODUL 1: BUILDING AN AUTHENTIC EMPLOYER BRAND
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access_time 11:30-12:10

In the war for talents a strong global Employer Brand makes the difference.  We took the challenge and revamped our Employer Brand to stand out in the employer market and focus on the key IT talents that matter to our company. What is a revamp all about? Let’s go beyond a simple refresh of look & feel and dive into the topics relevant for success.

VP Employer Branding and HR Marketing
Telekom Deutschland GmbH
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access_time 12:10-12:50

For the past fee years the number of employers embracing activism has increased, driven by either their purpose, employees or their identification of a new business opportunity. This talk will provide examples of when taking an activist stance is appropriate for organisations as well as the challenge this would present. In doing so, it will also explain how storytelling and personal employee narratives can support the employer brand.

Professor of Public Relations and Corporate Communications
Quadriga Hochschule Berlin
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access_time 12:50-13:00
Sum-up Presenter
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access_time 13:00-14:00
Lunch
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access_time 14:00-14:10
Workshop Introduction
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access_time 14:10-15:40
WORKSHOPS Round I
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– how to start a movement of engaged employees

– what content is relevant when you run an employer branding program?

– what KPI’s could you determine for succes?

CEO
Social Seeder
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You will learn how to translate your employer brand strategy into a practical campaign plan based on internal and external communication goals.
We will define the relevant KPIs to achieve the objectives for different campaign types and discuss solutions how to measure the results.
You will also get an idea about which communication channel is feasible for which type of campaign and what role target group behavior plays in strategic planning.

Managing Director
grapevine marketing
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access_time 15:40-15:50
Knowledge Sharing: Key learnings
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MODUL 2: COMMUNICATING YOUR EMPLOYER BRAND
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access_time 15.50−16.30

How can corporate narratives be transformative for companies? With several years of experience in different communications roles, Edna Ayme-Yahil looks at successful employer branding strategies and describes what it takes develop a convincing employer brand and why companies need to have one.

Corporate Head of Marketing and Communications
Panalpina
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access_time 16:30-16:40
Coffee Break
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access_time 16:40-18:10
Workshop Round II (repetition Round I)
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– how to start a movement of engaged employees

– what content is relevant when you run an employer branding program?

– what KPI’s could you determine for succes?

CEO
Social Seeder
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You will learn how to translate your employer brand strategy into a practical campaign plan based on internal and external communication goals.
We will define the relevant KPIs to achieve the objectives for different campaign types and discuss solutions how to measure the results.
You will also get an idea about which communication channel is feasible for which type of campaign and what role target group behavior plays in strategic planning.

Managing Director
grapevine marketing
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access_time 18:10-18:20
Knowledge Sharing: Key learnings
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access_time 18:20-18:30
Sum-up Presenter
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access_time 09:00-09:05
Welcome remarks by presenter
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access_time 09:05-09:25
Introduction and Key Learnings
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access_time 09:25-10:05

 

All companies face challenging issues, many of which are played out in the media. Employees need to be able to understand and support their company position. Celgene, a biotech company, developed a program around some of its most challenging issues, including the price and access of medicines, to help employees understand the company position and be able to speak in a simple way about it with friends and family. Using a fictional film about an astronaut lost in space, a simulation game where people make decisions as the CEO of a fictional company, and a board game that shows the risky side of drug development, employees could confidently discuss issues that were appearing in the news. A set of simple messages completed the offering, giving employees easily used statements to support their point of view when speaking with friends and family.

Sr. Director, Corporate Communications, Worldwide Markets
Celgene
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access_time 10:05-10:25
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MODUL3: MEASURING THE IMPACT
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access_time 10:25-11:00

How to get from a recruiting strategy to a consistent and positive candidate experience – including all steps from the first contact to the onboarding and beyond? At Infineon, we have focused on our most important profiles first. We defined a key function strategy and adapted our employer branding activities to it. But what do the candidates think? We value their feedback and make it part of the process.

Talent Marketing Manager
Infineon Technologies
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access_time 11:00-12:00
Brunch
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access_time 12:00-12:20
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access_time 12:20-13:00

In 2019, no matter what industry or department you work in, there’s a lot of talk about data! Leveraging data for insights is not new to digital HR experts as they started to take learnings from the more progressive e-commerce space. We’ll discuss the most important key metrics you should measure, how to optimize career website performance as well as tools and technologies that can help you manage and measure recruitment marketing.

Digital Project Manager
Philips
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access_time 13:00-13:40
Solution Room
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access_time 13:50-14:00
Closing Remarks
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The event is for cross-industry employer branding executives from communications, HR and marketing to come together and discuss their employer branding strategies.

knapp-natalie
Natalie Knapp
Conference Manager

natalie.knapp@quadriga.eu

Robert Zander
Participant Manager

anmeldung@quadriga.eu

Tel. +49 (0)30 84 85 9 198

1 Zzgl. MwSt.

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